Sedalia Area Tourism Commission

Historic Katy Depot * 600 East Third Street * Room 216 
 Sedalia, Missouri 65301 
660-826-2932



How Can Lodgings Tax Funds be used?

All proceeds from the lodgings tax are to be used for tourism development projects in Pettis County. Applications are accepted for Destination Marketing Campaigns, Tourism Product Development Projects and Administration of the Designated Marketing Organization (DMO).

Destination Marketing Campaigns Marketing funds are available for the creation, production, distribution, broadcasting, fullillment, and tracking of products designed to market tourism in the Sedalia area. Any product for which application is made for lodgings tax funds should be included in the applicants marketing plan. A marketing plan establishes goals, identifies needs, and develops strategies to meet those needs. It is in the strategies of the marketing plan that the types of marketing projects suitable to achieve the desired results are developed.

Destination Marketing Funding Categories

MISSOURI STATE FAIRGROUNDS OFF SEASON MARKETING

Target markets to include camping rallies, livestock association shows/sales, multi-day events, trade shows, etc. Eligible expenses include: media advertising, production and fulfillment (newspapers, trade publications, magazines, radio, television, internet); billboard rental and design; travel/trade show registration, specialty advertising materials distributed at trade shows, travel costs, shipping costs and booth acquisition; brochure design and printing; web page design, setup and maintenance;, video production; direct mail costs; customer retention activities, inticement for use of facilities; and any costs associated with research to determine the outcome of the project. Expenses which are not eligible for funding include: salaries, costs associated with “sponsorship” of trophies, banners, blankets, entertainment, etc. for events or activities held on Fairgrounds, equipment purchases or rentals, the value of “in kind” services, in-house costs, any items for resale, alcoholic beverages, or any costs associated with the annual Missouri State Fair event.

CONVENTION & VISITORS BUREAU SEDALIA DESTINATION MARKETING

Target markets to include leisure travel, group tour, conference/meeting, and multi day events, festival, or competitions. Eligible expenses include: media advertising, production and fulfillment (newspapers, trade publications, magazines, radio, television, internet); billboard rental and design; travel/trade show registration, specialty advertising materials distributed at trade shows, travel costs, shipping costs and booth acquisition; brochure design, printing and distribution; web page design, setup and maintenance; video production; direct mail costs and toll-free telephone line to be used by CVB; customer retention activities, and any costs associated with research to determine the outcome of the project. Expenses which are not eligible for funding include: the value of “in kind” services or any items for resale.

YEAR ROUND VISITOR ATTRACTION MARKETING

Target markets to include leisure travel, group tour, trade associations, and special interest groups. Eligible expenses include: media advertising, production and fulfillment (newspapers, trade publications, magazines, radio, television, internet), billboard rental and design; travel/trade show registration, travel costs, shipping costs and booth acquisition; brochure design, printing and distribution; web page design, setup and maintenance; video production; direct mail costs; specialty advertising materials; and any costs associated with research to determine the outcome of the project. Expenses which are not eligible for funding include: salaries, retail merchandise, costs associated with “sponsorship” of premiums or prizes, the value of “in kind” services, in-house costs, any items for resale, or alcoholic beverages.

MULTI DAY EVENTS

Target markets to include leisure travel, group tour, conference/meeting, multi day events, festivals, or competitions. Eligible expenses include: media advertising, production and fulfillment (newspapers, trade publications, magazines, radio, television, internet), billboard rental and design; travel/trade show registration, travel costs, shipping costs and booth acquisition; brochure design, printing and distribution; web page design, setup and maintenance; video production; direct mail costs; specialty advertising materials, and any costs associated with research to determine the outcome of the project. Expenses which are not eligible for funding include: salaries, retail merchandise, costs associated with “sponsorship” of trophies, banners, blankets, entertainment, etc. for events or activities held in the Sedalia area, equipment purchases or rentals, the value of “in kind” services, in-house costs, any items for resale, or alcoholic beverages.

TOURISM PARTNER COLLABORATIONS

Projects that represent a collaborative partnership between Sedalia’s events and attractions are encouraged.

Tourism partners may unite to submit an application designed to hit target audiences of mututal interest promoting a concept of ‘come for this particular event or attraction – and stay longer for this particular event or attraction.’ Such campaigns would be considered extended stay destination campaigns and would compliment the CVB Sedalia Desintation Marketing Campaign.

Tourism Product Development Projects – Development funds are available for the development of tourism attractions or amenities consistent with the Sedalia Area Tourism Development Plan maintained by the Sedalia Convention & Visitors Bureau. Projects can be for “brick and mortar” capital improvements, planning process and operations.

Projects must strengthen use of existing tourism industry or create new tourism opportunities. Eligible expenses include: renovation or acquisition of historical sites/buildings, furnishing of museums, expansion of visitor centers, development of parks and recreation facilities, feasibility studies, travel associated with research, development plans, exhibit design plans, consultation services, operating expenses, or other capital improvements. Expenses that are not eligible for funding include: salaries, the value of “in kind” services, in-house costs, any items for resale, or alcoholic beverages.

Administration - Administration funds are available to offset direct expenses associated with operation of the Sedalia Area Tourism Commission and the Sedalia Convention & Visitors Bureau as the designated marketing organization. Eligible expenses include: management, office space, postage, telephone, printing, photocopying, bank charges, CPA/accounting fees, audit/collection fees, legal counsel, insurance, office equipment and supplies, etc.